What have you learnt from your audience feedback?

The target audience for our music video was to grasp the attention of people who like rock and screamo music, usually this attracts any people from the 'scene' and 'emo' or even 'gothic' social groups. Therefore we had to see if our music video was successful in attracting the audience we wanted so we used different forms of advertisement in order to receive our feedback.

We have used web 2 in order to present the video to the public eye, the main advertisment bases we have used in order to stream the video is youtube, being available for all types of music artists to upload there work onto, our music video has currently reached 166 views, most of the views themselves have come from people searching for 'chick rides artist' or references from youtube from when the band have posted the video onto their facebook profiles with a link, this has made alot more people aware of the video and they have watched it. The bands drummer posted the video onto his facebook wall, and stated that it was awesome and other comments on the wall were also very positive.

I have also spoken to some members of the band. I asked for feedback on the video itself and they were very impressed and refered to particular scenes that they liked very much. I did get some negative comments about the video, as three of the band members suggested that it made them look ' too emo ' and this is not what they want. Though they asked me to do some promotional things for them in the future if I ever decided to do something like that again.

We wanted some audience feedback to generate some ideas to how people react to our video and how people feel watching the video and if they enjoyed it. In order to do this we had to get a group of around twenty people together and put the video on in order for them to watch. We then made a questionaire up of nine questions asking things such as:

Who would this video appeal too ?
What genre of music does it fit into ?
What age group does it appeal too?
Do you understand the narrative?

After giving out the questionaire we looked over all of them and to conclude we saw that most of the answers on the feedback were very similar to one another. The age range that people suggested that this music video would suit were those from the ages of 16-18, which although is good for a target audience, because of the song genre we would of expected maybe a more mature audience aswel. When asking what genre this video conforms into everyone answered rock and screamo or emo, which is exactly the kind of response that we wanted as it fits the generic conventions of the music and the band itself.

For the music video to be successful we were hoping that the narrative made sense to those watching it, even though the narrative was disjuntive we still wanted it to make sense to the audience and keep the viewer attentive and 100% of our audience feed back suggested that the narrative made sense to them, which there fore makes what we put together as a music video very successful as it makes sense to the audience through narrative and it fits the specific generic conventions.