Proposal

For our practical production work, the focus for it has been the band Chick Rides Artist: an upcoming rock/metal band. We have brainstormed a few ideas, two in particular. We decided on either filming the band in action or do a disjuncted video which does not feature the band. We decided on focusing on the disjuncted video as it may be hard to get the band together as they are touring.

We have decided to focus on a female character for the video, someone who is initially quite disturbed, someone who is disullusioned by their surroundings. We focus on this character walking through quite closed and scary places, and along her walk she bumps into people, but she doesn't see people, she sees things in which are not normal. Characters you may see in a horror film. We want to go beyond normality and want the audience to be so entranced in the strange things that are going on around our main character that they feel how scary and disturbing it would be to be in that situation.


The four technical areas focus on sound, which will be 'Welcome to the Woods' by Chick Rides artist: a rock/metal/screamo genre of music. Camera angles, in which we will be using canted angles, and high shots to represent the state of mind of the main character. There will be a range of shots such as long shots of her walking down a long corridor, crowd shots of her centrally framed by everything around her but it will mainly be close ups to show the fear on the girls face. The close ups will break up the editing to make it fast and pacey, also to create this horror type feel with zoom ins to extreme close ups, and then quick zooms out.


Editing consists of many long takes of the girl, the abnormal things going on around and canted angles are going to exaggerate the feeling of the video. However the song does have fast parts and is a very jumpy song to represent this we are going to use jump cuts that flash terrifying things like dead bodies and clowns. But this will be so quick, it will be difficult notice if you watch it first time round, but some will be so defined and scary that you will.


Mise en scene consists of lighting, costume and location. Throughout the video it is going to have quite low key lighting, to emphasize the theme of gothic. We will then edit parts of the footage to become black and white or maybe sepia, we don't want to film it in natural light as we have to emphasize the abnormality if the video. The clothing of the girl is going to be a white night gown that you would see dolls wear and it would connote the victorian times. We want to give the impression this girl is not a human but a spirit or a soul that is confused. The things around her will be typical scar things like clowns, china dolls, scary faces, dead bodies, blood and things that you would associate with horror films.




Chick Rides Artist are a band that fall on under the rock/screamo category. If you look at other bands in which fall under this category such as avenged sevenfold, there videos have a tendency to reflect this gothic masculine and frightening image. Which does its jobs well and attracts the audience. As this is in the same music category, we obviously want to target the same range of audience, as it works for all the other bands that fall under this category of music. We want to pursue this grungey image of what the band represents. We want to reach into this rock scene, and by presenting this dark angry feel for the band in the video, will do exactly this and it will target and satisfy the particular audienc we want. It is a form of alternative music and it doesnt fall into the mainstream, so by using alternative characters it will represent the band as different and willing to stand out with a edgy video that will challenge convections.

Location!!

Our first possible location is cockington gardens in Torquay as the feel we want to give to our video is a scary and possibly disturbing atmosphere so cockington at night provides this as it has a church, grave yard, large scary house and the gardens at night would make a perfect location to create a scary atmosphere. Problems with this idea though would of course be lighting cos idealy if we filmed here we would ant to do it at night.

Our next possible location was at rude bar, which is where they normally play. We would use this venue if we proceeded with the band being in the video and playing. This would work effectively as the band would be featured in it, but rude is quite small and therefore hard to film in.

We couldn't get any pictures of this place however inside it is basically a small club which is a perfect place to hold gigs due to the small capacity.
Our final location and idea is to film it at my house as we are very keen to create a scary atmosphere. We feel that my house has lots of scary attributes that will contribute to the atmosphere and enhance the creepy feel we want to show the audience. In one of the video we want a strange gitl walkiing around. To give her a scary looking, and to connote that she is similar to a ghost or a creature of the dead then we want to make her wear a white night gown or dress. We thought this would be a good choice due to the fact that white night gowns have connotations of either the victorian times or the dead. This is a typical feature in horror films, obviously when they represent girls as a spirit. This is the main character in our video, a girl who is disturbed.

PROPS!

Another part of one of our idea, which will involve props is lots of wierd and strange things around the girl walking around the scary location.

The following things we consider using are:

People in clown masks. Using people disguised as clowns creates this sense of something that isnt reality, clowns are not real and alot of people have genuine phobias of clowns. So this makes them even more 'freaky '

China dolls: Use of these within the video will be short up close snap shots of the dolls faces, this is effectfull to create a threatening and scary edge as the dolls if you look at them are just quite scary

CHICK RIDES ARTIST IS...

Luca Berardino Vocals Mark Lloyd Vocals Nick Berardino Guitars Luke Roach Guitars Gary Hodge Bass Sam Squire Drums Chick Rides Artist are a 6 piece band from Torbay in Devon bringing a fresh new sound for your ears.


The genre of music that this band perform is a combination of rock and screamo.The track we have chosen for our music video is a song called "Welcome to the woods" which can be found on their myspace link http://www.myspace.com/chickridesartist



The typical audience would predominantly be males, however more females are now breaking the stereotypical view of what they should or shouldn't listen to and are starting to listen to this kind of music or follow on to trends that people would think only appeal to men. The age of people that would listen to this this genre of music and this band could vary between the years of 12 - late twenties as rock music doesn't have a niche age range and is open to all ages. However the age range that would particularly listen to this band would be late teens to early twenties due to the social factors that there fans will see them at venues and gigs at which the audience will be of a younger generation for example Rude bar in Torquay where they perform regularly. The lifestyle and interests of the audience will rely strongly on a common interest of music and sharing the joys of rock music. Their hobbies would probably consist of such sports like skate boarding or BMXing.


Chick rides artist are accessible through Web 2 as they are marketing themselves on Myspace (The link is above), Facebook and twitter. Making themselves available on these popular social network sites allows them to reach a young audience. It also means that anyone can see there page therefore increasing chances of a larger fan base. The obvious adantages of Web 2 is that it is a cheap and easy method of advertising themselves.
The representation that their Web 2 pages give them, focusing mainly on their myspace due to the fact that it is the most popular site out of all three, is that they are a very professional and successful band as it is layed out neatly previewing some of their songs and tour dates. The background of their myspace is a picture of them which identifies the band.

The success of the band is emphasized by the fact that they have posted a video of an interview they did and they also have all their gig posters on the site. The representaton of the band themselves is that they suit the genre of music through their dress code e.g. Long hair, piercing's, dark clothes. The fact they are also all male contributes to the masculinity of this genre of music. The main venue they play at in Torquay is a rock bar called rude, mainly on a monday as it is "metal Monday" however a list of their tour dates and venues is on their myspace.


We got our inspiration for the video from a band that are also local and sing the same genre of music there fore they give us clues as to what road to go down. We also found Evanscance's video "Bring me to life" very helpful as they captured the atmosphere of abnormality through the girl who was the main character in the video.

LYRICS.

Welcome to the woods.

Open your eyes.
This time i've tried, forget about the wrong or rights.
Turn
around and fight
As you lie here and hours turn to days, don't let it slip
away.
It's better than before but wait for me, time is wasted.
It's far to
hard to see the open road, it's far too hard.
Open your mind.
As appathy owns
you, you build your castles in the sky.
and when they all fall, your no more
than meets the eye.
It's better than before but wait for me, time is
wasted.
It's far too hard to see the open road, it's far too hard.